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Published case study · Shopify marketing SaaS

Brandva (formerly MyBranz): $0 → $25K MRR in 90 days

A solid product with zero recurring revenue and a founder buried in execution. SaaSLaunch niched the ICP, rewrote positioning around outcomes, built subscription tiers, and automated the sales flow, $25K MRR in 90 days with a 35% close rate.

$25KMRR in 90 days (from $0)
30–40demos / week (from 2–5)
35%close rate (from <15%)
70%activation (from 40%)

Brandva was 'all-in-one marketing for Shopify', vague positioning in a crowded app store. SaaSLaunch narrowed the ICP to stores doing $50K–$500K/month, repositioned around saving $400/month in tools and 10 hours/week, and created $197/$397/$697 subscription tiers with a clear upsell path.

A 4-part demo framework plus automated nurture, booking, and onboarding took the founder from 80% execution to 70% strategy, and made revenue predictable within 10% accuracy.

More proof for Brandva (formerly MyBranz)

Brandva (formerly MyBranz) case study

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