60high-ticket enterprise deals closed
52%enterprise close rate
28 dayssales cycle (from 60)
72%show rate (from 45%)
PLG and SLG were fighting each other, 40% of demo time went to unqualified self-serve leads and enterprise buyers got mixed messaging. SaaSLaunch separated the funnels completely: dedicated enterprise ads targeting Director+ titles, an enterprise landing page with security whitepapers and compliance certs, and a compressed 48–72 hour booking window.
Multi-threading in week one (champion + economic buyer + technical validator) plus a procurement enablement kit cut the sales cycle in half. PLG became a feeder: 30% of enterprise deals now originate from self-serve accounts that graduate.