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Published case study · Healthtech SaaS

Instapatient: 2 demos a week → 100+ demos a month

Strong unit economics ($10K+ LTV, sub-2-month payback) but an invisible pipeline. SaaSLaunch rebuilt acquisition around demo volume plus qualification, a 12–13× increase in qualified conversations with payback at 1.7 months.

12–13×increase in qualified demos
100+demos / month
1.7 moCAC payback period
$10K+average LTV

Instapatient wasn't losing on product or price, it was losing on volume. SaaSLaunch installed a combined outbound + paid acquisition system optimized for one metric: qualified demos booked.

Every lead was filtered against the ICP before reaching the calendar, and speed-to-revenue was engineered end-to-end. The result: a pipeline the team can actually forecast from, month after month.

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