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Published case study · Food-scanning app

Ivy: $3.6K spend → 1.37M views at a $2.65 CPM

A health-tech startup's first UGC campaign: from a $500 test with 17 micro-creators to 631 pieces of content and 1.37M views, with a 5K–10K daily baseline sustained over 5 months.

1,367,168organic views
$2.65CPM
631creator submissions
87.5%approval rate

It took only 8 approved creator submissions to find a working format ('I found this app and it changed how I grocery shop'). The top creator delivered 489K+ combined views across 4 videos. TikTok drove viral reach; Instagram Reels built the brand.

More proof for Ivy

Ivy case study

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