1,054,113organic views
735creator videos
$7.24CPM (2–3× cheaper than paid)
2,000+paid customers
High-volume testing found the breakout format: 'Called 20 coffee shops → Sold 5 websites → Made $500/each with OnePage', 184,950 views in a single day. When the founder asked for more product visibility, the campaign was restructured mid-flight into a two-tier viral + demo approach.
By the end, OnePage had 2,000+ paid customers and a proven content playbook, all from a $7.6K test.