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Published case study · PR authority software

VitalityPlus (Gigahurtz): 2–3 demos/week → 150+/month at a 30% close rate

A Grammy-nominated DJ's PR authority software was stuck at 2–3 calls a week with a sub-10% close rate. SaaSLaunch rebuilt acquisition, positioning, speed-to-lead, and the sales framework, a 54× revenue increase in 120 days, with $15K collected in the first 7 days.

150+demos / month (from 8–12)
30%close rate (from <10%)
54×revenue increase
$15Kcollected in first 7 days

The offer worked, clients were getting Forbes features, but the engine was inconsistent. SaaSLaunch built separate funnels for real estate agents and music artists, tightened positioning to a clear outcome ('featured in Forbes in 30 days, add $100K+ to your income'), and anchored pricing to ROI.

Speed-to-lead (contact within 60 seconds, same-day booking) doubled the show rate to 68%. A structured 4-part demo framework with objection-handling docs lifted the close rate from under 10% to 30%.

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