Acrely came in with a product that worked and demos that went well, but $0 MRR. The problem wasn't the product, it was positioning: they were selling to residential, commercial, short-term rental, HOA boards, and landlords all at once, resonating with none of them.
SaaSLaunch ran an ICP refinement workshop, killed four of five verticals, and rebuilt acquisition around commercial property management firms managing 500–5,000 units. In 14 days they deployed a full stack: Meta ads with pre-qualification baked in, Typeform qualification logic, speed-to-lead SMS within 3 minutes, and Close CRM automation.
Month 1: 23 qualified demos, 4 deals, $156K new ARR. Month 3: 58 demos, 14 deals, $612K ARR. Then the Blackstone Property Partners case study ($407K annual value, 498% ROI) became an acquisition asset, within 30 days of publishing it, 14 inbound enterprise demo requests and 6 closed deals totaling $473K ARR.